SHARIFSPECIALPROJECTS Musings

2025

EA FC 26

The problem

Players rave about your game online every day, and none of it reaches the street.

EA FC 26 needed out-of-home creative that moved at the speed of the game.

What we built

Out-of-home boards that use global player data to tell stories as slick as the gameplay.

The result

Live in London’s Piccadilly Circus and Madrid’s Callao Square, in front of about 277K people a day.

London, Piccadilly Circus · ~277K daily foot traffic
Madrid, Callao Square · ~35K visitors per hour
Start a project like this All work