A World Cup launches a dozen campaigns at once, and they start pulling in a dozen directions.
adidas needed 12 unique briefs to connect TV creative, collaborations, and grassroots events during the World Cup.
2024
2026 World Cup
Grassroots and creative briefs written under one narrative, Football Libre, which frees soccer to be read through fashion as much as sport.
Twelve briefs read as one world through the biggest tournament in the sport.
