Every brand partner arrives with its own story, and they compete with the film instead of carrying it.
MGM’s Creed III needed its brand partnerships to move in step with Michael B. Jordan’s global premiere tour.
2023
Creed III
A social strategy that tied the premiere tour and the film’s partners to the same moments, built in support of Outlier Society.
Propel and Amazon lined up behind the premiere tour’s moments, so partner spend added to the film’s story.
