2024
Brands wanted the American soccer fan before a home World Cup, and were guessing who that fan is.
COPA90 commissioned research with American journalists, content creators, coaches, pickup players and youth players to inform its brand partnership work ahead of the 2026 World Cup.
A 16-person interview list, and the interviews themselves. Three shared truths came out of them: people need access to places to play, soccer apparel and footwear are going mainstream, and the Latinx audience is English-first.
Audience segmentation COPA90 now uses in its work for adidas, the US Soccer Federation, Apple TV and more.
