Product brands pay to be seen online, when their product sells best in people’s hands.
VIJN needed a distribution model that built its community while guaranteeing sales of its ceramic bowls.
2024
The Nest
17 communal dinners where guests ate from the bowls and could take them home. Each night brought in sales and content, and gave guests a story to tell.
In five months, VIJN sold out 1,300 units of ceramics DTC while breaking even on marketing spend.
